Resume

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My excellent communication, interpersonal, intuitive, analysis, leadership, and technical skills, has provided me the ability to exceed goals and objectives in my academic and professional experiences.
Professional Experience

WEB DEVELOPER, Bloomfield College, Bloomfield, New Jersey          

  • Professionally design, develop, modify, and maintain ALL department mobile friendly Drupal websites for the college utilizing (PHP, HTML, CSS, JavaScript, and Ajax).
  • Conduct meetings with the college community and gathered information to fully understand their requirements to assess needs and goals, time frame and design aesthetic.
  • Create effective information architecture while reflecting the college’s branding and identity in an effort to increase website engagement and form fills for prospective students.
  • Perform site maintenance for content updates, formatting, and detecting outdated tools.
  • Provide website SEO organic content strategies and provide reports to departments.
  • Adjust sites for mobile display, to ensure responsive designs are performing as expected to increase visibility and engagement with content while providing UX and UI best practices.
  • Manage all technical requirements in our Acquia hosting platform and open source cloud based infrastructure.
  • Train the campus community to handle updating their webpages in Drupal.
  • Provide timely support to campus community service requests.
  • Work with marketing on implementing digital strategies such as the creation of capture pages to deploy for the college digital marketing initiatives.
  • Create technical documentations and specifications such as manuals, videos, and implement them for internal references for end users.
  • Assess and test Drupal Modules for added functionality for both the end user.
  • Utilize accessibility tools to implement necessary changes to make the college’s website meet Web Content Accessibility Guidelines (WCAG) 2.0 requirements Levels A, AA, AAA success criteria

Digital Marketing Manager/Web Designer, Angel TELECOM, New York City, NY 

  • Update, optimize, and maintain websites, including content updates, visual enhancements, and performance utilizing (HTML, CSS, JavaScript, and Ajax)
  • Designed, developed, and managed all digital marketing plans and implemented best practices in Search Engine Optimization, Social Media, and Email Marketing
  • Created and delivered reports and insights to drive strategic use of data and ongoing enhancements to increase online shopping experience and e-commerce
  • Implementation and maintenance of digital analytics tools like Google Analytics
  • Developed target marketing strategies reflected upon findings in web data analysis
  • Analyzed traffic statistics and customer behavior to spot trends to increase overall traffic.
  • Provided insight and strategy of SEO concepts to continually improve rankings and traffic.
  • Worked in Google Analytics, Conductor, Brightedge, WebTrends, Majestic SEO, Insight Rocket, Omniture, and Clicktale to analyze digital marketing performance. 
  • Collaborate with multiple teams to advise a strategy to perfect UX and UI on all digital content. 
  • Reported on key metrics that drive key decisions for increasing customer transactions and satisfaction.

Senior Web Developer/Digital Marketing Director, Micro DataNet, Cranford, NJ 

  • Designed, developed, maintained multiple website/application incorporating hand-coding web accessibility standards using PHP, JavaScript, XML, and CSS.
  • Utilized PHP, JavaScript, CSS, and HTML to create and edit modules, resolve website errors 
  • Executed the creation and functionality of templates processed to display dynamic HTML content through PHP.
  • Developed robust applications for Cross-Site Scripting prevention, SQL Injection and client side form validation using JavaScript. 
  •  Worked with software team for the architectural design, development, testing, and maintenance of numerous web applications and databases using primarily PHP, MS SQL Server, MySQL.
  •  Successfully design acquisition marketing plans to promote company’s integrated solutions using multiple acquisition tactics and monitored results utilizing key metrics tools and analyzed performance.
  • Performed SEO, SEM, and SMO, SMM strategies and analyzed their results utilizing data analysis tools to enhance performance and SERP rankings of websites within budgets.
  • Managed all email marketing campaigns and implemented seamless automation.

Internet Marketing/IT Coordinator, Somfy North America, Dayton, NJ 

  • Develop, maintain, and update company’s websites somfysystems.com and somfypro.com utilizing web standards. 
  • Performed SEO, SEM, and SMO strategies and analyzed their results using data analysis tools to enhance performance and high page rankings of websites within budgets.
  • Led multiple projects within the marketing team and IT department.
  • Successfully involved with all types of IT functions such as workstations, Active directory administration, office tools, local networks, servers and hardware maintenance.
  • Provided IT support to all 5 locations in North America from NJ corporate headquarters. 

Freelance - Web Developer/Designer, Digital Marketer 

  • Professionally designed, created, and modified web sites for clients. Analyzed user needs to implement web site content, graphics, performance, and capacity. 
  • Seamlessly deployed search marketing tactics to increase visibility and engagement with content, products, and services in internet-enabled devices or interfaces.  
  • Provided Web site, UX and IA design solutions for diverse industry client needs.
  • Applied HTML content, PHP MySql and forms/surveys, and CSS navigational tools to increase usability and functionality. 
  • Created lead capture pages, applied page optimization usability, search engine optimization (SEO), and effective information architecture to increase lead generation.
  • Actively collaborated with clients in developing a variety of marketing materials, including flyers, brochures, letterhead, business cards, and newsletters.

Business Manager/District Trainer, The Walking Company, Paramus, NJ 

  • Successfully managed multiple profitable store locations in Northern New Jersey, responsibilities involved staffing, marketing, merchandising, client relations, and team training/development. 
  • Effectively led by example with a high standard of professional behavior and in increased sales above goal for 27 straight months to gain recognition of top district store.
  • Distributed exceptional client relations by utilizing strategic customer management tools.
  • Recognized by directors as a leader among my peers for deploying leadership qualities.

Web Developer/Administrator, HAA, New York City, NY 

  • Managed web environment design, deployment, development, and maintenance activities for multiple websites utilizing web tools and standards. 
  • Designed & developed customized Frontend using HTML, CSS, and JavaScript. 
  • Designed, implemented, and marketed haamerica.net.
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Education
New Jersey Institute of Technology 
Graduation: May/2013
Degree: B.S. in Business, Management Information Systems, Marketing
GPA 3.3

Technical Skills
Systems – MS Office 365, Creative Suite, Camtasia Studio, Dreamweaver, Notepad++, Salesforce Cloud CRM, Magento eCommerce, Shopify, BigCommerce, Wordpress, Drupal, Sitefinity, Umbraco.
Programming – (HTML, XML, CSS, JavaScript, PHP and Ajax)
eMarketing – SEO, SEM, SMO, SMM, Google Analytics (Certified)
Tools – Google Analytics (Certified), Adwords, DoubleClick, Adobe Analytics (Omniture), Conductor, WebTrends, Majestic SEO, Insight Rocket, Clicktale, Brightedge, WebCEO, Moz SEO, Raven Tools, SEMRush, KeywordSpy, SEOquake, SEO Profiler.

Core Competences
Information Systems Management, Marketing and Digital Marketing, Web Development, System Support, Analytical Problem Solver, Speaker/Presenter, Sales and Customer Service, Team Development.

Certifications
  • Google Analytics Platform Principles
  • Google Adwords Partner
  • Magento eCommerce Frontend
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